The Mexico Tourism Board carries out advertising campaigns as part of its overall strategies of promotion in the principal outbound markets.
The campaigns are based on market studies, analysis of media use by target consumers, focus groups, and evaluations of the impact of messages. As a general guideline, the campaigns improve the perception of Mexico’s tourism destinations, stimulate travel intentions and are accompanied by direct calls to action so that the potential tourist seeks out new products and destinations while travel agents get to know the diversity and quality of what Mexico has to offer.
:: Contact
INSTITUTIONAL CAMPAIGN
Antonio del Rosal Stanford
Coordinador de Marcas y Mercadeo Personalizado
* E-mail:adelrosal@promotur.com.mx
* E-mail:mcamacho@visitmexico.com
Miguel Benjamín Poplawsky Berry
* E-mail:mpoplawsky@promotur.com.mx
Director Ejecutivo de Relación con Destinos y Socios
* E-mail: jaranda@promotur.com.mx
Director a de Desarrollo Región Centro
* E-mail:aruizp@visitmexico.com
Director a de Desarrollo Región Norte
* E-mail:mortiz@visitmexico.com
Director de Desarrollo Región Sur