Cooperative Programs

The Mexico Tourism Board has established a strategy and cooperative advertising program that allow for the participation of various stakeholders in the tourism sector: the states, destinations, airlines, hotel chains, tour operators, convention bureaus and other private industry partners.

:: General Objectives

· Stimulate the intention to travel in Mexico and to Mexico, promoting the excelent ange of tourism products and services.

· Support the continued commercialization of tourism offerings through actions aimed at markets, segments, niches and profitable distribution channels.

· Apply a flexible approach that allows a quick adaptation to market conditions.

:: Strategy

Develop a comprehensive creative concept that allows building on Mexico's brand advertising and promotion of different destinations or segments.

Define a strategy that allows for:


· Integrate all states to the national and international campaign.

· Develop an advertising concept that supports each state within the umbrella of the MEXICO brand.

· Respect the personality developed throughout the years of each destination.

· Optimize resources, both the state's, and the Mexico Tourism Board


· Having a single communication strategy for the rest of the world, supported by points 2 and 3, that is able to encompass the essence of Mexico, as well as the different destinations and segments.


La última vez que se actualizó este documento fue el Viernes 21 de septiembre de 2018
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