:: Objective of the campaign
- Target. Men and Women, 25 to 65 years old, NSE A/B and C+. These are people who like to travel with family, friends or partner, and take advantage of traveling seasons to do so.
:: General Objectives
- Promote the touristic offer of states and destinations as well as the new touristic products.
- Launch the new Routes of Mexico as and attractive new way to travel and know Mexico.
- Show the efforts of touristic promotion to motivate consumers to travel and curiosity to know the country.
- Capitalize the strength of "VIVE MEXICO" and generate curiosity as well as the desire to know Mexico through questions related to destinations and touristic routes.
- Objective: Direct the consumer to visitmexico.com to answer the questions and learn about The Routes of Mexico as a new way to travel.