The public relations campaigns carried out by the Mexico Tourism Board, SA de C.V. are important pillars in order to create a favorable image and multiply the impact of other promotional activities.
Through public relations campaigns, proactive actions are done towards specialized media in tourism in the various markets, in order to support the generation of informative articles and stories that educate the final consumer on the rich tourism offerings of each of the destinations in the country.
The campaigns are generally comprised of specialized media actions, access to information and image banks, familiarization trips to Mexican destinations, creation of newsletters and articles on tourism issues focused on high potential segments and niche as well as contingency plans.
Ma. José Santibañez
Executive Coordinator of Public Relations
Phone:+52 55 5278 4200 Ext. 1621