Latin America

:: Campaign Objective

Transmit to traditional and potential markets the essential attributes of our brand that are ""unique, diverse and go beyond hospitality"" reminding consumers that Mexico is the travel option that best satisfied their likes and preferences at any time of the year.

::Creative Rationale

Communicate, in an emotional way, unique experiences supported by images and text describing hospitality and diversity.

The spirit of the campaign and the tone of communication will ensure that Mexico is perceived as unique, diverse and beyond hospitality.