CPTM

Fairs and Events

Identification of national and international scenarios for participation in the publication and promotion of Mexico's image and the sale of its tourism products and services.

• Tianguis Turístico México 2013
• Convocatoria Ferias Internacionales 2013

Marketing

The marketing department develops Mexico's options for tourism and presents it to domestic and international demand in each of the seven categories of the tourism product.

Personalized Marketing and Internet

One of the basic elements of tourism promotion is direct marketing, a mechanism used to support the sale of the country?s products and destination to potential tourists.

• Internet

Campaigns

The Mexico Tourism Board carries out advertising campaigns as part of its overall strategies of promotion in the principal outbound markets.

• Institutional Campaign
• Cooperative Programs

Public Relations

The public relations campaigns carried out by the Mexico Tourism Board are a very important element in the creation of a favorable image and boosting the impact of the other promotional activities.

• Manual de Crisis
• Premio a la mejor institución de Promoción turística

Organo Interno de Control

Recibir quejas y denuncias por incumplimiento de las obligaciones de los servidores públicos y darles seguimiento.

• I. Metas y Objetivos
• II. Declaraciones Patrimoniales
• III. Quejas y Denuncias

Market Research

Market research facilitates the formulation of promotional strategies in domestic and international markets by identifying tourist profiles and market tendencies.

Normateca Interna del CPTM

En esta sección se encuentran los Manuales de Políticas y Procedimientos de Operación del CPTM, para consulta de los colaboradores del Consejo.

• Administración y Finanzas
• Mercadotecnia
• Operación Comercial
• Turismo de Reuniones
• Asuntos Jurídicos
• Proyectos
• Oficinas del Exterior
• Ferias y eventos

CURP

Administration

En este contexto realizamos nuestra más importante responsabilidad: administrar los recursos financieros, materiales y humanos.

• Recursos Financieros
• Recursos Humanos
• Recursos Materiales
• Dirección de Innovación, Productividad y Transparencia
• Junta de Gobierno

Conventions and Mettings

The Board's Mexican Convention Bureau coordinates Mexico's strategies for the Business Tourism segment.

• Bureau Certifications