Organization and Structure

 

:: Board of Governors

 

The Mexico Tourism Board’s maximum management authority consists of 29 members from a range of backgrounds: three from the federal government, eight from state governments, four from municipalities where the main activity is tourism, and 14 representatives of the private sector. Board meetings take decisions and define strategies that guide the Mexico Tourism Board’s programs and promotional activities.

 

:: Marketing Committee

 

This is a collegiate organ made up of experts in tourism marketing. The committee is available at all times to provide advice for the Mexico Tourism Board on the areas and sectors to promote and on the constant improvement of promotional strategies. Its principal functions are to analyze and draw up recommendations on marketing strategies and to take part in the selection and evaluation of campaigns to promote tourism.

 

:: Chief Executive Officer

 

The CEO’s office manages the Board and is its legal representative. It executes the agreements laid down by the General Assembly and the Board of Governors, coordinating the managerial and operational measures taken by the Mexico Tourism Board. The chief executive’s office formulates institutional programs, establishes mechanisms with which to evaluate efficiency and efficacy, and draws up reports on the development of activities.

 

:: Office of the Executive Director for Marketing

 

This Department draws up the Strategic Plan and the Marketing Plan; the procedures and processes of planning, evaluation and marketing strategy; the Board’s Informatics Development; and the System of Membership and Members’ Services.

 

:: Office of the Executive Director for Promotion

 

This Department draws up promotional projects and programs; supervises development of advertising campaigns, public relations and direct marketing; evaluates the performance of the agencies contracted; coordinates distribution of promotional material and promotes the products and services generated by the Board.

 

:: Office of the Executive Director for Administration

 

This Department, in both budgetary and accountancy terms, controls and records spending from the authorized budget and the income that is generated; manages human resources and introduces programs for their development and training; draws up and supervises the Annual Program of Acquisitions, Leasing and Services, as well as the system for payments to suppliers, payroll, fiscal obligations and other commitments that are required in order to meet the Board’s obligations opportunely.

 

:: Coordination of Market Research

 

This department carries out market research and generates information to support the making of appropriate decisions. It also identifies business opportunities and possible improvements to the Board’s strategies for the promotion of tourism.

 

:: Organ of Internal Control

 

This department implements the overall system of checks to ensure fair and honest practices and contributes to making the Board operate smoothly. It schedules and carries out audits, inspections or visits, requiring the administrative units of the Board to provide information and reporting periodically to the Ministry of the Public Function (SFP).

 

:: Coordination of Legal Affairs

 

The Coordination of Legal Affairs revises and dictates agreements, contracts and all other types of legal documents. It advises and provides legal support to the CEO and the various administrative units, attends to all Board business of a legal nature, and provides legal representation for the Board in any trials or legal disputes that might arise.

 

:: Overseas Marketing Offices

 

These offices are located in the leading markets that generate tourism to Mexico, with the primordial aim of contributing to the promotion of the nation’s destinations and tourist attractions. They develop business intelligence plans, promote programs of cooperation between the Board and trading partners and overseas-based intermediaries, and implement integral promotion strategies in foreign markets that generate tourism.

 

:: Overseas Advisory Councils

 

The councils are set up in the leading markets of outbound tourism to Mexico, and consist of trading partners, academics and specialists. They provide consultancy, advice and evaluation of the promotional measures taken in the outbound markets to support the various marketing committees.

 

:: Specialized Agencies

 

The Board has Specialized Agencies for advertising, public relations and direct marketing. The agencies carry out promotional campaigns in target outbound markets with the aim of positioning Mexico as a country with a variety of destinations.

 

Last update: Tuesday, 13 October, 2009 at 00:47 Hs.By  Dulce Pedraza