CPTM

:: General Objective

Identification of national and international scenarios for participation in the publication and promotion of Mexico's image and the sale of its tourism products and services.

:: Mission

The mission consists in presenting Mexico's image and its diversity in national and international forums in order to promote travel that increases both the quantity and quality of our visitors.

The Bureau, as its name indicates, must abide by its task of leading, directing and implementing Mexico's promotional policies and consolidating its leadership in fairs and events within its areas of competence.

:: Vision

The vision is to combine the efforts of the government and tourism industry with the aim of presenting the message that tourism is an instrument for the integration of all Mexico's people, of understanding among the world's various cultures, of the promotion of peace, regional development, hard-currency earnings, job creation and the distribution of the wealth that travel and tourism generate.

:: Specific Objectives

• Definition of a strategy for the promotion of Mexico's image by participation in fairs and events with pavilions, stands and all related activities.
• Promotion and the establishment of commercial relations and alliance with exhibitors in Mexico's pavilions in order to continuously boost and improve the performance and results of the fairs and events in which it participates.
• Promotion of commercial sponsorship that allows for medium-term planning of Mexico's pavilions in international fairs, as well as the inclusion of a greater number of exhibitors at the lowest possible cost, with the establishment of commercial exchanges.
• Control and registration of the processes of exhibitors' participation and presence with the aim of achieving investment returns.

:: Contact

Pilar Ramírez

Fairs and Events

* E-mail: pramirez@promotur.com.mx