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Título de sección

Marketing

Contenido de sección

 

The Marketing Department has the following powers:

 

  • Direction of the design and updating of the Board's marketing plans, promoting the best possible return on investment in the promotion of Mexican tourism in domestic and international markets;
  • Promotion of public and private sector participation in mechanisms of strategic planning of marketing so as to further the Board's objectives;
  • Coordination of the implementation of the Board's public relations campaigns;
  • Development and updating of strategic guidelines
  • Publication of the marketing and implementation programs for the promotion of Mexican tourism

 

The marketing department develops Mexico's options for tourism and presents it to domestic and international demand in each of the seven categories of the tourism product:

  • Sun & Sand
  • Cultural
  • Nature
  • Premium
  • Congresses & Conventions
  • Special Segments
  • Recreational Tourism

 

The general objectives of the department's plans are:

  • Increases in tourists' spending and length of stay
  • Increases in the number of tourists who visit us and of our participation in the world market
  • Diversify the options for presentation to potential tourists, in terms of both the activities available and the possible destinations.

 

:: Contact

Rocío Miranda

5278-4200 Ext. 1602

* E-mail: rmiranda@promotur.com.mx

Last Update :

Monday, July 25, 2011 at 16:36:54 by: Cynthia Emiliano