Promotion
The Mexico Tourism Board
carries out advertising campaigns as part of its overall strategies of
promotion in the principal outbound markets.
The campaigns are based on
market studies, analysis of media use by target consumers, focus groups, and
evaluations of the impact of messages. As a general guideline, the campaigns
improve the perception of Mexico’s
tourism destinations, stimulate travel intentions and are accompanied by direct
calls to action so that the potential tourist seeks out new products and
destinations while travel agents get to know the diversity and quality of what Mexico has to offer.
:: Contact
Artemio Santos
Executive Director for
Promotions
* E-mail: asantos@promotur.com.mx
Carlos Collado
Coordinator of Promotion
for the Americas
* E-mail: ccollado@promotur.com.mx
Itzcoatl Flores
Director of National
Promotion
* E-mail: iflores@promotur.com.mx
Hortensia
Guerrero
Director for Promotion in
Europe and Asia
* E-mail: hguerrero@promotur.com.mx
Last update: Tuesday, 13 October, 2009
at 05:27 Hs.By Dulce
Pedraza
